Retailers’ Buy Online Pickup In Store Strategy Isn’t Working – Fortune

Posted by on Apr 7, 2016

The Fortune article points to failures in fulfilling BOPIS orders as a source of customer dissatisfaction.


The study looked at over 1,000 online shoppers in the U.S. and found that 35% of those customers opted to use a buy online, pickup in store option. Of those people, 50% dealt with problems related to getting their items.

Turns out that the last part of BOPIS is hard.  That is what we are solving with Proximity Sensor Net.


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