Retailers’ Buy Online Pickup In Store Strategy Isn’t Working – Fortune
The Fortune article points to failures in fulfilling BOPIS orders as a source of customer dissatisfaction.
The study looked at over 1,000 online shoppers in the U.S. and found that 35% of those customers opted to use a buy online, pickup in store option. Of those people, 50% dealt with problems related to getting their items.
Turns out that the last part of BOPIS is hard. That is what we are solving with Proximity Sensor Net.